Whitney Dailey guides agency brand strategy, marketing and thought leadership as Vice President, Marketing at Cone/Porter Novelli. With a strong background in CSR, sustainability and social impact issues and deep understanding of Cone’s mission and culture, Whitney positions Cone for growth while furthering its three-decade legacy as a pioneer in corporate social responsibility (CSR) communications.
For more than eight years, Whitney has led the development and distribution of Cone’s industry-leading and award-winning research studies, such as the 2018 Cone/Porter Novelli Purpose Study, 2017 Cone Communications CSR Study and 2016 Cone Communications Employee Engagement Study. Through the creation of three global studies surveying 10,000 individuals in 10 countries globally, Whitney has a deep understanding of the cultural and geographic nuances of consumer demands for CSR across the world – and has fostered an extensive network of global experts to tap for additional insights.
Whitney has her finger on the pulse of all that’s trending within the world of CSR and can provide a virtual lineup of the best and most innovative CSR campaigns in the marketplace. The output of this is original and thought provoking POVs in industry publications and content for Cone’s weekly “Prove Your Purpose” newsletter and blog as well as a number of industry speaking engagements.
Prior to joining Cone, Whitney worked on the Corporate Program at Ceres, a nonprofit organization that collaborates with companies and investors to address sustainability challenges. At Ceres, Whitney assisted member companies in engaging stakeholders and improving CSR efforts. Whitney also worked as a research assistant at the Center for Sustainable Enterprise and Regional Competitiveness (SERC) at the University of Massachusetts, Boston.
Whitney holds an MBA in environmental management and entrepreneurship from the University of Massachusetts, Boston and a BA in business administration from the George Washington University. She also earned an MBA Certificate in clean energy and sustainability from the University of Massachusetts, Boston. She is a guest lecturer at Harvard University, Boston College, Boston University and Simmons College. Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and her tweets can be found at @WhitneyDailey or as one of the voices behind @Cone. When she’s not in the office, you can find her with a trowel and clippers in her community garden plot.